Noma restaurant created by René Redzepi, is now
proclaimed as the number one of the list “The world's 50 best Restaurants”.
Redzepi snatches the culinary world leadership at El
Celler de Can Roca, family business belonging to Joan, Josep and Jordi Roca
brothers. The funny part is that Redzepei performed an internship at El Bulli,
in the summer of 1999 and was recognized as a crucial career step in Ferran
Adrià's restaurant in Cala Montjoi (Girona) by Redzepi.
He decided to open his own business together with
Claus Mayer in 2004 and since then has had a powerful promotion. The "Noma"
restaurant is housed in an old converted warehouse full of charm: its dining
room overlooking the harbor and 45 seats, has a 100% Nordic look that matches
the culinary identity Redzepi. It can be said that its strategic plan is based
on after passing through the Bulli, he developed his own culinary style: a
kitchen of Nordic art, which is committed to the use of products in Scandinavia
and is true to the roots, subtle and delicate aesthetic dishes. But while this
chef likes to take risks, and it shows in their native insects including dishes
such ingredients.
It is certainly a radical commitment in many ways but
this entrepreneur has managed to place its business at number 33 ranking and
gradually emerged climbs to establish itself as the number one restaurant in
the world from 2010 to 2012. In 2013 the leadership was for the Spanish
restaurant "El Celler de Can Roca" but in 2014, Noma regains its
leadership.
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