Think globally, act locally

In today's article we would like to mention a small Catalan company whose development model is totally different to all the companies we have written before.

La Fageda is a Catalan cooperative in Olot that sells dairy products like yogurt, milk or ice cream.

It is completely different from the other companies, since its activity is developed at the regional level in Catalonia and their production techniques are traditional. In other words, they avoid the mass production of large companies.

Furthermore, another characteristic point of La Fageda is the integration of people with physical and mental disabilities to their workforce, having a great representation of this group in the entire company.

La Fageda creates an image of closeness brand that is committed to the environment and social problems. The added value of their products is easily identifiable and adapts to current market trends in which all the features listed above are rewarded.

As a negative point of this business model, we should say that it is difficult to grow and create many more jobs. But really, this is not what they are looking for, because it is a business model that does not search the continued growth. Their objective is be integrated as an element of the way of life of people, respecting the principles of ecology and corporate responsibility.

Summing up, we believe that large corporations have much to learn from La Fageda. Maybe we should stop living in constant growth and competition among companies to start living in a way of life where cooperation and the human side of the companies are the main actors.