Y O I G O

It is the fourth mobile phone operator with an own network in Spain. Last year, Yoigo was the only company who did not lose any customer. In this industry of mobile technology, where the competition is increasing, this is an important fact.

Yoigo is positioned in the market as a dynamic company, because they are continually updating their rates; nearby, for the simplicity and transparency of its rates; and low -cost as the prices are the main key. The target of Yoigo is mainly the young people, so all campaigns are directed towards them and the rates are according to their needs. They offer just what this segment of public want, without complications or small letter. A good example is the incorporation of 4G technology on its rates.

The promotion and advertisings is the most important weapon in its strategy and the results confirm this. Nowadays the brand recognition is between 70% and 80%. They create advertising campaigns that appeal to users. In this way they achieve consumers to remember and talk about the company. As a result they reach a larger market share.

Refering to the sales network, Yoigo signed an agreement with The Phone for the distribution of their products in physical shops, while making most of their sales at their online shop.


In conclusion, the simplicity and cheap prices that its company offer, have made it quite a success. The Company surpass their expectations during the first months and it is still growing.